Very likely, during this period, you are analyzing data on sales made during the year, the company’s goals that were actualized, promises delivered on and so on. While you bask in the euphoria of a Job well done or frown at the realization of a target not met, do not leave out something extremely important. This is the best time to get customers’ reviews and feedback.
Feedback helps businesses to understand just why customers are doing what they are doing, and what they will most likely do in the future. Getting a feedback helps you understand the purchase behavior of your customers and align your business goals to this.
Chances are you are already making ‘big’ plans for another business year and setting goals and objectives you want to meet. How thoughtful and enterprising it would be to involve the most important asset in the business; the customers, in this planning process. This will ensure you spend money, time and energy on the right mission.
So, compose an SMS, appreciating your customers for the patronage overtime and provide a review on your products/services and/or a feedback on an aspect of the business which they feel you can improve on. Make sure this SMS includes a call to action, which provides them with the platform to make such reviews. This will undoubtedly set your business up for a rewarding year.
Register a bulk SMS account if you have not done so already.