2020 is coming to an end. Smile if your customers have been the best this year. While taking the best sale opportunities for this time of the year, and also making plans to nail a perfect End-of-the-Year sale, do not forget to start preparing your Thank You packages.
The fourth quarter of the year 2020 is well underway. The ember months are here, and the end of the year is definitely on the horizon. The best sales opportunities are well positioned for this time of the year. We’ve got a simple question for you. “Have you finalized plans for your End of the Year Sales?”.
It’s that time of the year yet again. If you are a business owner, whose interest is making sales and increasing profits, you should be pretty excited about this period. All you need is to nail a perfect end of the year sales campaign, to make 2020 a fulfilling one for your business, despite all odds.
Imagine the disappointment and displeasure it will cost your customers to make efforts to reach your business during holidays with no result. If you are a business owner,and you plan to close your firm for the holiday season, here is what you can do to save your business and your customers needless embarrassment.
Appreciating your customers and telling them just how much they mean to your business is an integral part of the customers’ emotional experience with your firm. Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers. And there has been no better time to do that than now.
Many small businesses failures is attributed to cash flow problems. At the time of the year, very likely you’ve got the records book opened and trying to balance up the checkbook. If you find out there are outstanding payments or debts not yet clear, this should be sorted out before the year ends. SMS can help ease up the process.
“Take good care of your employees, and they will take care of your customers”. It is important for you as a business owner to show your employees that they are your number one assets. In this way, they feel motivated to do more and help grow the business. While this can and should be done at all times, this time of the year provides a nice opportunity to do that.
SMS contests are a great way to engage your customers, collect mobile numbers and also increase brand loyalty. With SMS contests done during the holidays period,many businesses have been able to increase their customer database and drive repeat sales for years to come.
As part of their commitment towards effective service delivery and dedication towards meeting customers’ needs and satisfaction, many companies review their policies from time to time, most especially at the start of a new calendar year. If your business have that planned on the horizon, it’s better you make the transition a easy one for your dear customers.
Without a doubt, if you are a business owner, you are most likely already making plans and setting goals for the next business year. As is true for all businesses, you would want to improve on your accomplishments for the year just ended and make the year to come a memorable one. Why not let those that matter most; your customers, get all fired up for the coming year!
When the post-holiday buzz dies down, and January sets in, that time is a slow month for most retail stores. There is the holiday bill hangover and the resolution by some to check spending in the new year. Therefore, leaving goods on the shelves to gather dust and deteriorate might not be a very nice idea. It's time for clearance sales.
If you are looking for tools to gather needful information from people who came across your business in the year 2018, be they loyal repeat customers or not, SMS surveys provide an excellent solution.
SMS Coupons are text marketing coupons delivered via bulk SMS to a list of recipients. For a business, these coupons are a way of giving back to your loyal customers. With such coupons, you can give the customer discounts on particular products, which are always a welcomed idea, especially at this time of the year.
Very likely, during this period, you are analyzing data on sales made during the year, the company’s goals that were actualized, promises delivered on and so on. While you bask in the euphoria of a Job well done or frown at the realization of a target not met, do not leave out something extremely important. This is the best time to get customers’ reviews and feedback.
Business promos do not come bigger than the ones done during the end of the year holidays period. The reason is not far fetched. This time of the year, lots and lots of money would be thrown around, and many businesses will be right there to take their cut. You wouldn’t want to be left out.
With the year gradually reaching its climax and the holidays season hitting full gear, businesses are set for the busiest time of the year. As a business owner, it is true that bulk SMS must be an active part of your marketing campaigns at all times during the year. If you were to choose a time of the year to intensify SMS marketing campaigns though, it would be this time, and for obvious reasons.
A lot has been said about how easy and more profitable it is to sell to a customer for a second, third and more times than it is to sell to a new customers. Sadly though, many businesses still spend a great deal of time and resources searching for new customers and neglecting the bag of gold in front of them; Existing Customers.
While it is true that getting repeat customers vary by industries and type of business, it is a fact that all businesses can really make do with getting people to make the step up from just one-off purchases to constant and consistent ones. Here are some tested and trusted ways to get customers to come back again and again:
The cost of acquiring new customers is on the high side, that customer retention should not be taken lightly. You should be ready to go the extra mile and do all it takes to increase your customer retention rate.
If your firm has formed a habit of losing customers on an alarming rate, its time to stop the alarm and get it all together. Your Customer Management System can help you increase your customer retention rate.
If you are a business owner, and you have been in business for quite some time, you must have given thought to integrating referral programs into your business at one time or the other. Now, that is a very good thing to do.
Getting referrals from your customers reduces costs of marketing and help you avoid the rather long and uncertain effort to convince leads and make them paying customers. The reason? Your customers do all the marketing and conversion for you, and you do just little.
But sometimes, it might be really difficult to get customers to refer others to a business. If that is true for your business, try this simple steps:
A group of employees in a firm prefers to walk a very long distance from their office to get lunch everyday while there is a provisions store selling what they eat just outside their gate. When they were asked if the products in the other place were cheaper than the ones at their fingertips, they replied: “ Not at all. They are slightly more expensive, but the salesperson there is nicer”.
For most businesses, customer service has become the key brand differentiator. It goes without saying then that for your business to really stand out among it’s competitors, a lot of effort must be put into making sure you have an effective customer care service.
By effective customer care service, you must be looking at real-time customer service. This means that your customers must be able to get access to you anytime they want to and resolution must be instant and immediate.
They say “Customers are always right”. You can’t argue less. Your customers are the most important assets of your business. You can have the best product, sell at the best price, but without the customers, you are not going to make profit, which the major reason why you are in business.
It is one thing to get customers, it is another thing to retain them. With so many competitors lurking around the corner to claw away your customers, your customer service has to be top notch. Here are some trusted customer service tactics that can help you stay ahead of the competition:
Imagine a businessman marketing special products designed specifically for old people on twitter and instagram. Yes, you are right, that is more or less like selling well grilled assorted pork meats to first grade vegetarians. It is all a complete waste of money, time and energy. It is very important to identify who your customers are and where they can be found for effective management and efficient marketing.
In all businesses, customers’ purchase behaviour always follows a trend. It is very likely that your individual customers have particular products they buy and when they are more likely to need them. This data is an indispensable information that can change a business from ground zero straight to the top. But only if you have a standard Customer Management System.
Do you ask yourself this question all the time in your line of business: “Apart from price and product quality, why should my customers buy from me?”. If your answer is that you provide a good customer service experience, then you are on the right track.
In this age, customers are more inclined to do business with a firm that gives them optimum vintage satisfaction than one that perhaps sells at the lowest price. This is because the experience is becoming far more important to your customers than what you sell and how much you sell it.
When most people think of a Customer Management System, they think of a place where you store all information about your customers. While that is true, the key to making good use of a CMS is the data therein and taking action on it.There is no point in collecting lots of data and not using these to drive sales and make more profits.
Here are some ways in which a CMS help you increase your sales and move your business from a small scale business nibbling on crumbs to a profitable enterprise.
As a business owner, closing for the holidays might not be one of your greatest sales points of the year. Whatever you think of holidays, you can still take advantage of the wonderful opportunities they present.
It goes without saying that the global economy is currently facing a major crisis, all thanks to the Covid 19 Pandemic. Whether we like it or not, the coronavirus will be with us for a while. Beyond that, it has changed the way we do business forever.
It’s been more than 4 months since the Federal Government of Nigeria ordered that all schools in the country be closed down to curb the spread of the global coronavirus pandemic. Little wonder the news of schools reopening is a great one for school owners, teachers, parents and their wards.
As a school owner, how good your Business Year turns out to be is directly linked to your return rate (how many of your students return from the holidays) and your admittance rate (how many new admissions you have). Do you want to increase your return and acceptance rates for the 2018/2019 school session? Here are three ways to ensure increased return and acceptance rates as your resume.
When a business cease operations due to inability to make profits and generate enough revenue to cover expenses, you say such business has failed. Now more than ever, many businesses fail on a daily basis. How do you ensure your business is not at a risk of failure
While there can be lots of reasons why a business venture might fail, refusing to get a CMS , either deliberately or out of ignorance ranks among the leading causes of business failure.
“I know all my customers, I know what they want and when they want it, and I sell and make profit regularly. So I do not need a customer management system.” That is a myth, a terrible one at that. If one or more of the following things happen to you in your line of business, then you definitely need a customer management system.
It goes without saying that a business with a customer management system is a business set-up for resounding success for many years. Having known this truth, you are now set to put your business on that path of greatness. What important details must your CMS contain? We’ve got you a list.
Your CMS should precisely specify the sex and age of your customers. When used together with other details, it can help reveal what your target market is and give your sales and marketing an edge.
For any business whatsoever, regardless of the size or years of operation, the customers are the most important asset. How smart and incisive it is therefore to keep an updated customer database.This will usually contain the customers’ contact information, past purchases and customers’ needs. See what should be included in a customer database here.
Your customer database is your most powerful tool when running a campaign, throwing a promo offer or trying to increase your sales generally. If you already have a customer database or you are yet to get one, here is how to easily gather all necessary customers’ details for your customer service and marketing campaign:
How many customers does your business have?
How many are males and how many are females?
What is the average age of your paying customers?
What is the occupation of your customers?
What is the purchasing power of your customers?
Do you think you know your customers very well? Don’t be quick to respond in the affirmative. See why you might be wrong here. At a time when firms and businesses are going Customer-Centric, it will be business suicidal not to have an in-depth knowledge of your existing and potential customers.
The hard truth is that many businesses do not have enough data on their customers; who they are, where they live, what they like, what they want at a particular time, why and when they need what you sell. Those who fail to mine into this information have had to learn the hard way. It need not be the same for you and your business.
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