If you are a business owner, and you have been in business for quite some time, you must have given thought to integrating referral programs into your business at one time or the other. Now, that is a very good thing to do.
Getting referrals from your customers reduces costs of marketing and help you avoid the rather long and uncertain effort to convince leads and make them paying customers. The reason? Your customers do all the marketing and conversion for you, and you do just little.
But sometimes, it might be really difficult to get customers to refer others to a business. If that is true for your business, try this simple steps:
-
Make the System Simple and Easy to Find and Use
Don’t hide your referral program. Use all the necessary medium to communicate this with your customers. Also ensure that your customers can make use of the system in few simple steps and not complex ones.
-
Push at the Right Moment
When would a customer be more likely to refer you or your business? Definitely when he/she is happy with you. Take advantage of the times when your customers are excited with your business and giving good feedback to mention the referral program to them. They are more likely to respond then.
-
Give Them Very Good Incentives
If you want your referral program to be successful, you are going to have to do more than just ask your customers to refer you to others because they love your product or your services. You should be ready to give something back to them. This can include discount on their next purchase or getting a product free. In such a case, everyone is happy and you get them to be more willing to refer.
-
Use your CMS
Your customer management system is a powerful tool that can help you improve the result of your referral program. On your CMS, track who your top referrals are, find out what it is they have in common, and look for more of such ones to use your referral program. Get yourself a CMS template if you’ve not yet done so.
We hope this article has helped. Let us know in the comment box below if you need help giving your business a marketing boost and a sales/marketing expert will get in touch with you.