It’s that time of the year yet again. If you are a business owner, whose interest is making sales and increasing profits, you should be pretty excited about this period. All you need is to nail a perfect end of the year sales campaign, to make 2020 a fulfilling one for your business, despite all odds.
By now, you should have concluded the planning process on the best sales opportunity for the end of the year. This is the first step. Once this is completed, then you can move to the other small matter of strategies to utilize for effectively and efficiently running this campaign.
Here are a few of them we have prepared for you:
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Dust all your Customer Contacts
The importance of gathering customer data has been emphasized over and over again on this platform. It is believed that you have done this for the most part of the year. Now is the time to get all these contacts together in a place, especially the phone numbers.
For this campaign, you can utilize the Opt-In service on SIM Hosting. Getting a Hosted SIM can help ensure all your customers get your sales campaign messages once you start sending.
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Know Products/Services to Promote
Yes, it is true you sell many products and/or offer different services. However, running an End-of-the-Year sales campaign needs to be strategic. This is not the time to promote all the products or services you have in store. Proper survey and planning will help reveal which of your products/services are best sellers during this time of the year, and those are the ones that should really be promoted.
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Promotion Samples
There is a wide variety of promo offers that you can give to your existing and prospective customers during the End-of-the-Year sales campaign. The one(s) you choose will largely depend on the goals of such a campaign and what you are looking to achieve. Some of these promotions are:
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Freemium: A combination of the words; free and premium, freemium is a sales strategy that involves giving out a basic product or service is given free of charge, whereas an advanced feature of such would be paid for. It’s left for you to decide which of your products/services fit this bill.
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Free Delivery: Before now, it is very likely you deliver your goods and services at a price. During the End-of-the-Year sales promo, you could decide to offer free delivery on all products.
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Discount : A sales discount is a reduction of the original price for a product or service. This usually comes in percentages. This is a very popular promo offer during this period, and is offered within set achievable conditions (if any), for the customers.
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Clearance Sales: Do you have a stock of products that have been in store for a very long time, and you wouldn’t want to carry over to the new year? This might be the perfect time to do a clearance sale. Clearance sales involve selling these goods at a reduced price to free up the store.
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Upsell: Upselling involves persuading your customers to buy a significantly higher product than the one they are requesting for or used to. This product might be an upgrade, an add-on or just a more expensive item. You could also cross sell, by selling them complimentary products to the ones they are requesting for. Be sure to let them understand what they are getting from this.
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Pre-order for Next Year: Most great businesses now operate on Pre-Order models. Among other things, this gives you a clear foresight into how well your yet to be launched or released products/services will perform, and also gives your business income upfront to work with. No better time to take pre-orders than during the End-of-the-Year sales campaign.
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Bonuses: In simple terms, bonuses are additions to what your customers deserve to get for the money they pay for products or services. This could also be in a percentage, depending on what products you sell. A bonus is always a welcome incentive to boost sales and should be added to your End-of-the-Year sales promotion ideas.
These are just a few of the promotion samples you can explore to nail a perfect End-of-the-Year sales. Remember to loo through and choose which ones will best align with your goals and objectives, and ofcourse, your business structure.
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Negotiate End-of-the-Year Discount with your Suppliers
Like we said earlier, all businesses have End-of-the-year sales promotion on their agenda at this time of the year. If your business involve buying goods from a supplier, it’s time to ask for your own discount. When you get things at a discounted rate, it keeps you more liberty to set your own prices too, as a promo offer to your customers.
Nailing a perfect End-of-the-Year sales campaign need not be a big ask. With proper planning, clearly defined goals and objectives, and implementation of these strategies enumerated above, making sales and maximizing profit at this time would be but a child’s play.
How do you communicate your chosen promo offers to your customers, to ensure coverage and urgency? Use Bulk SMS. Register a free SMS account if you’ve not yet done so. Use the phone number extractor to get your contacts together. Get a Hosted SIM for Opt-In services. Start sending your SMS.
If you have any questions or need assistance with this, do not hesitate to let us know. We are always available to help.