The fourth quarter of the year 2020 is well underway. The ember months are here, and the end of the year is definitely on the horizon. The best sales opportunities are well positioned for this time of the year. We’ve got a simple question for you. “Have you finalized plans for your End of the Year Sales?”.
Not having a clear set out goal(s) and strategies to maximize sales opportunities during this time of the year is a very big error on the part of any culpable business owner. Having no plans for such at all is even more disastrous, and for obvious reasons.
It would appear that during this time of the year (October-December), people are usually on a spending spree. Holidays are coming, different celebrations are happening, and there is a lot of buying here and there. As a strategic business owner, you should be well positioned to do the selling too.
As always, we are offering first-hand tested and trusted sales opportunities to key into at this time of the year. Here are a few of them:
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Black Friday
You should already be familiar with the term ‘Black Friday’ by now. This is the term given to the 4th Friday in November. What makes the Black Friday special? It is usually regarded as the start of the end of the usual shopping season. All over the world, top businesses are taking full advantage of this period to increase sales and make profits. Your business shouldn’t be left out.
Black Friday for 2020 falls on 27th of November.
You need not wait till then though to start. You can begin from the first friday in November, while it culminates on that date.
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Cyber Monday
While black friday is the friday after the thanksgiving holidays, Cyber Monday is the monday after. This day is also dedicated to serious sales and marketing. It’s quite similar to the Black Friday, only this time more emphasis is given to completing online sales. So if you have an online presence, you can take full advantage of this. This doesn’t necessarily have to be a website, as social media can also be used to drive such sales, together with bulk SMS.
Cyber Monday for 2020 falls on 30th of November.
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Pre-Holiday Sales
Statistics gathered over the last 2 years shows that even though Black Friday and Cyber Monday campaigns are still leading as the period with most sales completed during a year, pre-holiday sales are slowly gaining grounds on them. Infact, in 2019, pre-holiday sales beat Black Friday to the crown. Many shoppers now prefer to buy more during the period leading to holidays, and understandably so. It's a belief that things are cheaper and readily available. Why not take advantage of this period too.
Your Pre-Holiday Sales for this year might run from 1st of December to 20th of December.
Mark on your calendar.
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Holiday Sales
Holiday periods are one of the best times to run a sales campaign. Interestingly, it seems during this time, people just become more generous. There is a lot of money to be spent, and you should ensure you are on the receiving end of it.
Holiday sales can run from 21st of December to 3rd of January.
Be sure to note this down on your calendar. Included in this will be christmas eve, christmas day, new year’s eve and new year day.
Best Campaign Strategy for End of the Year Sales
Once you’ve finalized plans for the End of the year business sales campaign, the next thing is to make a decision on the best strategy to use in carrying it out. From experience, we can confidently tell you that SMS is your answer.
Bulk SMS with SmartSMSSolutions is affordable and also has a high open rate, when compared with other marketing options. What more? You can achieve 2-way messaging by subscribing to the SIM Hosting service.
Why not get started immediately. If you have any questions or need further support in getting this off the ground, do not hesitate to get back to us.